Book Yourself Solid®
School of Coach Training



Michael Port started coaching people one-on-one, showing them that his Book Yourself Solid method is the light at the beginning of the business tunnel. They can make more money and serve the right clients for their brand.

As Michael’s dedication to serve to others grew, the Book Yourself Solid business expanded.

...So he wrote a book.


Michael built upon the Book Yourself Solid system

plus a few other books in between...

...and some accolades and praise here and there.

  • NYTimes Bestseller
  • Wall Street Journal Bestseller
  • USA Today Bestseller
  • Publishers Weekly Bestseller
  • 800-CEO-READ “#1 Best Sales Book of 2008”
  • Amazon “Top 10 Business Book of the Year, 2008”
  • “An uncommonly honest author." -Boston Globe
  • "A marketing guru." -The Wall Street Journal
  • “A sales guru.” -Financial Times
  • “Why is he called a guru so often?” - Michael’s children

Beyond the accolades, Book Yourself Solid is—quite simply—a love story disguised as a business system.
Michael nudges you toward self-expression, all while promoting your uniqueness and quirks, and your service to others.

Michael also provided a wealth of opportunities for people to utilize the Book Yourself Solid system around the world.

  • Group coaching sessions
  • Workshops
  • Retreats
  • Keynotes
  • International speaking engagements

...And a funny thing happened.

The non-stop requests
for a certification
program poured in

Like any other person on the planet, Michael made up a list of pros and cons:

25 Coaches

25 guinea pigs (kidding, we mean people).

Another 25 people accepted the Book Yourself Solid® School of Coach Training.

We accept a selective group of coaches each year to the Book Yourself Solid® School of Coach Training. Sure, we could have thousands of coaches herded in each year, but we aren’t rearing cattle; we teach people. We purposefully choose a small enough group where you are guaranteed to receive the attention you need to master being a Book Yourself Solid® Certified Coach.

Book Yourself Solid School of
Coach Training

Not only will you learn how to be a powerful & prosperous coach, but you'll also learn how to speak about Book Yourself Solid® and present it to others.

You might not know that Michael is a trained actor, having studied and completed his Master of Fine Arts in Acting from NYU’s Tisch School of the Arts. Yes, the same Michael Port that created the Book Yourself Solid system also guest starred on shows like Sex & The City and Law & Order, and in films like The Pelican Brief and Down to Earth.

Book Yourself Solid has been around for quite some time now. At the same time, Michael’s dedication to the craft of performance and reverence for the stage remained strong. He’s been called “a public speaking phenom” by Jonathan Fields and “the best public speaking coach in the world” by Lewis Howes. The founder of MastermindTalks, Jayson Gaignard, declared, "Michael Port is the best speaker I've ever seen."

...But enough about Michael. While Michael’s retired from keynoting, he hasn’t pulled out fishing poles or knitting needles quite yet. He’s retired from keynoting so you can take the stage in his place.

This certification is about you.

Michael wants to champion YOU to go on and give paid speeches. Your Coach Certification will include certification as a Book Yourself Solid® Certified Speaker and you can get paid to give speeches. Plus, you’ll book more business as well. Afterall, when people see you give a Book Yourself Solid speech, they’re going to want to hire you as a coach.

Oh yes, that bit about seeing you give Book Yourself Solid speech? We’ll teach you how to rehearse and perform Michael’s keynote so that you don’t have to worry about your own Intellectual Property. And while the IP is crucial, your performance of the IP is what makes people want to hire you again and again.

The best coach training. The best performance training.

There is nothing in the world like this certification program.

We're going to show you how to perform & teach the Book Yourself Solid system AND
show you how to get booked solid as a coach & speaker



  • You'll start out with orientation, onboarding, skills training and professional development.
  • Followed by 4 months of virtual training sessions focused on coaching skills, business skills and the craft of speaking.
  • Throughout your virtual training, you’ll coach privately one-on-one with a Book Yourself Solid® Certified Coach.
  • Following your training, you’ll sit for your certification exam and practicum.
  • Then you’ll do an internship with a REAL coaching client to build your skills, allowing you to increase your confidence, get client testimonials and position yourself to promote your services to book high-paying clients.
  • Upon successful completion of your internship, you’ll receive your Book Yourself Solid® license that will allow you to use the intellectual property of Book Yourself Solid®, a treasure trove of Book Yourself Solid® custom worksheets, slide decks for public speaking, assessments, client questionnaires and more.


You'll also receive twelve months of ongoing continuing education and support



  • Deliver keynotes, breakout sessions, or workshops. We provide the scripts and help you find your voice and develop your own unique style.
  • Create easy movement with powerful body language; block your performance so you always know where to go on stage and when to go there.
  • Improvise so you can handle anything that the world throws at you — on stage or off.
  • Amplify what makes you unique (don’t shy away from your quirks, accentuate them...well, most of them).
  • Navigate how and when to use audio, video, slide deck and other multimedia tools.
  • Incorporate props and stage bits into your presentations.
  • Pick the right wardrobe to represent you and your brand.
  • Build stage presence and confidence through personal feedback.
  • Master the craft of taking Q&A (it’s not as simple as it seems).
  • Create powerful openings and commanding closings.
  • Garner audience interaction techniques.


NOT ONLY THAT, but you’ll actually have a done-for-you script. (You won’t need to create any content on your own). You’ll have access to hundreds of PowerPoint™ slides to support your presentations. You’ll be able to use the Book Yourself Solid® intellectual property that has transformed the lives of more than 500,000 entrepreneurs around the globe since 2003.

You’ll have a firm grasp of the business of speaking, too.

When you train to become a Book Yourself Solid® Certified Coach, you’ll learn how to:

  • Use the four fundamental building blocks to any successful coaching & speaking business.
  • Leverage the single differentiator between successful coaches & speakers and those who struggle.
  • Successfully integrate coaching & speaking with your real life.
  • Build a firm foundation for a successful coaching practice and speaking business.
  • The 5 solid steps to concrete credibility.
  • Position yourself as a category authority.
  • Designing the perfect coaching business model.
  • Implement content creation tips for brand-building information products.
  • Understand your target market and identify your ideal audience.
  • Create a solid foundation for your speaking business.
  • Understand your target market and identify your ideal audience.
  • Clarify the “big problem” you solve for your audience.
  • Represent your business in a way that compels and captivates.
  • Identify hot leads and nurture them.
  • Set a fee (and understand why you’re thinking about too small a number).
  • Know when it’s okay to speak for free (and when it’s not).
  • Understand how to build trust and credibility with your market.
  • Create a powerful referral network.
  • Book speaking engagements consistently, whether it’s your first gig or your ninety-first gig.
  • Know exactly what you need to find speaking engagements that are perfect for you.
  • Know how to talk with the decision makers so that you can book the business.
  • Discover how you can stand tall with the pros who have been at it for years.
  • Avoid the public speaking myths and the Internet noise knowing that you have a system that works.
  • Know the biggest mistake you might make when contacting potential clients (and what to do instead).
  • Discover how to walk out of a free gig with THOUSANDS of dollars of business.



  • Use the Book Yourself Solid trademarked name and brand (no regional restrictions).
  • Offer free promotional Book Yourself Solid teleseminars, webinars and workshops.
  • Use the Book Yourself Solid system to coach paying individual clients.
  • Use the Book Yourself Solid system to coach paying groups of clients.
  • Complete mastery of the Book Yourself Solid lead generation system.



  • Book Yourself Solid scripts for keynotes, breakouts, workshops, and webinars. (Over the years, these scripts have brought in millions of dollars.)
  • PowerPoint™ slides for the Book Yourself Solid® scripts. (Value: if you hire a firm to create these, it’ll cost you upwards of $10,000 for slides of this quality. Seriously.)
  • A license to use the Book Yourself Solid® intellectual property to support your coaching and speaking business so that you don’t have to re-invent the wheel. (Value: $100,000 per year.)
  • A detailed speaker contract for you to use for years to come (Value: $10,000.)
  • A one-on-one сoaching сontract to ensure you get paid and your clients adhere to the commitments they made (Value: $10,000.)
  • The branded templates you need to run a successful coaching and speaking business. (Value: $5,000.)



  • Use coaching industry best practices that produce the fastest results.
  • Ask powerful coaching questions to easily get to the root of a client’s problem.
  • Create leverage to effect lasting change.
  • Identify friction points and overcome them for client satisfaction.
  • Onboard new clients and asses their current situation so that you can customize training specific to that client.



We’ll show you:

  • How to go out in the world and create a successful coaching practice.
  • The most profitable frameworks for building a coaching businesses.
  • The easiest process for enrolling new clients and re-enrolling past clients.
  • How to use networking, direct outreach, referral strategies, speaking and writing strategies and, of course, web strategies so that you can promote yourself in a way that feels comfortable and authentic to who you are and how you want to be known.
  • Ongoing support of the Certified Book Yourself Solid Coaches alumni network so that when you need a resource, feedback, or referrals, you’ll have it at your fingertips.


  • More than 500,000 smart micro- and small-business owners have gotten booked solid since the release of Book Yourself Solid.
  • Historically, 93% of small business owners who use the system see a 40% increase in their revenues in the very first year (admittedly, as the system has spread throughout the world, we didn’t have the ability to track everyone).
  • It is the fastest, easiest, and most reliable system for getting more clients than you can handle, even if you hate marketing and selling.


A few of the hundreds of
testimonials through the years.

“My business doubled in three months after adding the Book Yourself Solid system to my coaching services. I'm astonished to say that I've begun to love marketing and sales as a means to build relationships and serve others!”

Carol Greenaway

”I grew my business 120% within four months of becoming certified. People want to hire a coach for one big result and a proven system to step through….this is how becoming a Book Yourself Solid® Certified Coach served me.”

Dawn Doherty

“I love being a Book Yourself Solid Certified Coach. The system helped me to get booked solid AND help my clients do that same.”

Jason Billows

"I was fortunate to be among Michael's very first class of Book Yourself Solid Certified Coaches, and I've used his books, courses and coaching to literally build my business from zero to more than six figures.”

Lou Bortone

Although I don't work the Book Yourself Solid system exclusively like so many of the other certified coaches, I work the system for myself and it's paying off huge! I think of you everyday and often ask myself, "What would Michael tell me if he were here right now?"

Jen Butler

We have a type.

OK, we have five types.
Our usual crowd that’s admitted and finds the Book Yourself Solid School of Coach Training beneficial includes people who:

1 Live, breathe, and eat Book Yourself Solid, and want to be known as a Book Yourself Solid® Certified Coach and a Book Yourself Solid® Certified Coach only.

Want to become a Book Yourself Solid Certified Coach to jumpstart their coaching business, and then over time, create their own intellectual property.

They build their reputation over time with their brand, and might let Book Yourself Solid go, but they use Book Yourself Solid as a springboard, jumpstarting their own coaching business, and - over time - creating their own intellectual property.

3 Use the system as a tool in the toolbox. They may have their own intellectual property or other certifications, but they want to use it for the right client or for brand recognition.
4 Are not exactly sure what they want to do with their certification as a Book Yourself Solid Coach, but they love it and they know they’ll find value in it in the future.
5 Send an individual from their company to get certified so that person can teach others within the company to use Book Yourself Solid.

All of these types of people are great, and we support them for coming to the Book Yourself Solid School of Coach Training for any of these reasons.

And the people who identify in more than one category? That’s great, too.


We’ve been coaching business owners and training coaching for more than 14 years. As a result, we know why some coaches succeed and others fail.

It's what you sell.

The most successful coaches in the industry sell proprietary intellectual property—package learning.

There's a big difference between selling general coaching services and selling a very specific system that produces a very specific result for a very specific client.

Book Yourself Solid is that kind of system. It's why Michael and his coaches have been so successful.

If you don't have a system like it to offer potential clients, what do you have that they'd be compelled to buy?

You're compelling on your own. But is it enough to have a stream of new clients clamoring for your services?

No, it's not.

To solve this problem, you have three options:


    Create extensive, comprehensive intellectual property, at your own initiative expense that makes a major statement in your industry. That's what Michael did. It often takes years.


    License a brand name, highly recognized system that you can easily sell NOW and for the rest of your career.

    (That's what Certified Book Yourself Solid Coaches do.)


    License a brand name, highly recognized system that you can easily sell also create your own IP and brand name of your own at the same time.

    (That's also what many Certified Book Yourself Solid Coaches do.)

Of course, being a Certified Book Yourself Solid Coach is probably pretty appealing to you. Admittedly, most people never take the step of reviewing the program, assuming that the price will be out of reach.

Not so.

If you want to buy a coaching business or license a brand name, what are your options? You've got a few, actually. (I’m not mentioning any names here.)


This way, with us, your investment of 22,500, can be recovered with as few as four clients. If you want to talk to one of our certified coaches and ask them anything (like, is it true that you get your investment back when you sign your first four clients? Hint: the answer is yes), we’re happy to make the introduction.

How can we afford to keep the prices low and let you keep all of your profits? Easy. We have a greater mission than just making money. And, don’t worry about us. We’re doing just fine. We do this because it's the way we feel comfortable doing it, plain and simple. We want to make it much easier for you to succeed. 

This opportunity has the potential to change your life, but you need to grab it. 

Think big. Prosper.

I want to get started

Not all applications are accepted. This program requires commitment. Excuses for not acting are not acceptable.

2003 2004 2005 2006 2007 2008 2009 2010 2016 2017 NOW

We’d love to see where you fit in with our program.
You’ll never know unless you apply.


Apply for admission to the Book Yourself Solid School of
Coach Training
We’ll review your application and schedule a conversation.
See where it goes from there. If it’s a right fit for our team and (most importantly) for you, then that’s a win for both of us. There is no obligation to participate even if your initial application is successful. The sooner you apply, the more likely you are to get a spot as there are always more applicants than spots available.